Print Ordering

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The printing needs of Southland's five offices across the U.S. varied from place to place. Before 2011, each office designed and printed its materials locally, which resulted in inconsistent brand and color standards. Various pricing for projects through various printers led to only printing based on the lowest price which led to poor quality. There was no relationship built with printers to ensure proper customer service with a superior product.  

With the new brand and strategy being implemented, an internal audit was initiated to assess the printers that were being used. The audit consisted of print quality, types of printers used, customer support, pricing, national presence, and consistency. A determining factor was if the printer offered an online ordering site. Doing a nationwide search and meeting with printers in local markets took time but was ultimately worth it as printers were weeded out of contention. 

The result was a print ordering website that housed all of the products and collateral needed for Southland’s job sites and office needs. Enterprise pricing standardized the costs across the company while producing a single point-of-contact representative to provide customer service consistency. Employees had a single source to go to for their printing needs and customize them as needed. This cut down time used by office managers, designers, proposal managers, and business development to order print needs, saving thousands in time spent and print costs.