Envise

Do you speak Buildings?

Problem

Results

Problem

After the acquisition of a service and controls company, Southland Industries needed to merge its business unit, Southland Service, to create a new company. The transition transformed the new acquisition into a national company.

The challenge was to find a name that would invoke the service's dedication to its clients and its ability to optimize a building's performance.

Action

Results

Problem

Conducted a dozen client interviews, a series of brainstorming sessions, and multiple strategic planning meetings, with key stakeholders.

Working with the Legal department, a list was developed to determine eligible names

Results

Through a series of brainstorming and strategic planning meetings, we came up with the name Envise. This stands for "environmental advisor." The name captured the essence of the business because it exists to serve two purposes. The first is to improve clients' indoor environments, and the second is to be viewed as a trusted advisor for those who partner with them.

The tagline "We speak buildings" correlates to the advisory role that Envise serves. Envisors understand what the controls of the building are saying to them and they are able to communicate that back to their clients in their own language.